Hi, I'm Ryan
I help start-ups in the health, wellness & fitness space to lay the foundations they need to grow.
I genuinely love what I do and have had the great fortune to work across 4 continents with some amazing brands and people.
What I Do
I help companies get their products into the hands of more people by getting to know their customers intimately, identifying bottlenecks, and plotting a clear and strategic path towards growth.
CRM & Email Marketing
Email is still the primary acquisition and retention channel of 80% of e-commerce SMBs.
If 30-40% of your revenue isn't coming from email marketing, then you have room for improvement!
Let's build your business a personalised outreach plan to take your customers from buyers, all the way to advocates.
Sales Funnel Optimisation
Analytics and data analysis are two of the most in demand skills in marketing, for good reason. What gets measured, gets managed, and if you aren't measuring then you are guessing.
These two skills are essential to make data driven decisions when optimising your sales funnel.
From knowing your customers, to building & optimising your funnel, I'll have you covered!
Content Marketing
Content Marketing is often overlooked as most companies aren't sure how to properly measure the ROI of their efforts.
If you are struggling with forming the right strategy for your product or service, not sure how to frame your content without sounding like every other article in your niche, or want help measuring the actual dollar ROI of your content marketing efforts then let me help you.
Not exactly sure what
you need?
Let’s chat. If I can’t help you, I’ll do my best to connect you with someone who can.
Some Work Of Mine
Email Marketing Automation & Management
+62%
Email Revenue
+66%
Subscription Reactivations
+39%
Active Users
Supplement Co.* is a Californian based functional food & supplement brand who were looking to revamp their marketing strategy to take advantage of their loyal customer base as a means to improve LTV and retention.
I helped revamp their email marketing strategy and, within the first 45 days, email revenue increased by over 60%. We also saw significant increases in: both new & returning traffic, engagement, and subscription reactivations.
*This name has been edited as Supplement Co. has asked for anonymity during their current funding round.
Kind Words From Genuine People
"Ryan joined MindLabs on a three month contract with a very direct brief, to help us set up our foundational CRM strategy for success. What we got was A LOT more.
Ryan showcased exceptional project management skills, helping us re-platform our CRM infrastructure from MailChimp to Braze. Ryan took this brief and owned it from start to finish, ensuring that all stakeholders were clearly informed throughout, ensuring we had the foundational data structure to support MindLabs engagement comms and automation strategy, and helping us build thumb stopping content.
Ryan started this project with in-depth research and analysis which drove key decisions. He then curated a project plan in which was as structured, as it was agile. This enabled the project to run as smoothly as can be. 👍
Ryan also showcased his ability to manage an internal team of 5+ and two external technical partners, with ease.
His ambitious, growth-hacker mindset also crossed over into our digital marketing efforts. Ryan helped us with improving website tracking capabilities, App Store optimisation and even running an advertising test on Reddit, in which was all his doing.
Ryan is an asset to any team, he came into a fast paced early start-up and led from the front. I would love to work with Ryan again in the future and would be happy to be a referee for anyone thinking of working with Ryan in the future."
Jimmy Davis
MindLabs
"I was fortunate enough to associate with Ryan as he worked on optimising the lead generation funnel and messaging flows for Right Hook Digital. Ryans a very clever guy with a great sense of humour.
One of the biggest nuggets of wisdom Ryan taught me was: "Simplicity is the key to effective communication".
If you're looking for a marketing strategist with a wealth of experience, I would not hesitate in recommending that you reach out to Ryan."
James Brookes
Right Hook Digital
About Me
- Spearheaded a mobile-optimised website redesign.
- Organised referral contests with prizes up to $25K.
- Road tripped around Iceland sampling some of their finest pale ales.
- Torn down and rebuilt e-commerce marketing strategies.
- Got taught how to juggle dumplings with chopsticks in Northern Laos.
- Scuba dived with manta rays & pygmy seahorses in Komodo National Park, Indonesia.
- Built PR partnerships with niche blogs as well as local and regional news outlets.
- Met some all round awesome people, and some famous ones too, like Kyle Kuzma of the LA Lakers.
Some Companies I Have Worked With
Speaking
Appearances
Still here?
We should talk.
Not about the fact that you’re here (although that's awesome too), but about how we can work together to smash your marketing goals!
Whether you need to automate parts of your marketing, or want to discuss your strategy, I’m here to help.
Drop me a message and tell me about your project...